![]() ![]() Highspot also launched its EMEA operations earlier this year with the opening of its London headquarters. The company will keep its existing Seattle offices, giving it capacity for 800 employees. The funding comes during a period of explosive company growth, with the strong performance prompting the lease of Highspot’s new headquarters - a 55,000-square-foot space near the Seattle waterfront. “They are poised to capitalize on several powerful trends including the growing importance of sales enablement as a critical pillar of the modern sales and marketing technology strategy.” Highspot’s Hypergrowth Accelerates “Highspot epitomizes our focus on clear product leaders that can make a global impact,” said ICONIQ Capital General Partner Matthew Jacobson, who is joining Highspot’s Board of Directors. ![]() We make our users trusted advisors to their customers, which is a real competitive advantage.” Now, more than ever, customer-facing teams need a system of truth for content and guidance. “Sales technology is moving toward a system of intelligence and collaboration. ![]() “Enablement is the new customer battleground,” said Highspot CEO Robert Wahbe. According to Gartner research: “By 2021, 15 percent of all sales technology investments will be applied to sales enablement technology, up from the 2017 level of 7.2 percent.” (Gartner, “Market Guide for Digital Content Management for Sales,” Guneet Bharaj, Theodore Travis, Melissa Hilbert, Todd Berkowitz, 16 October 2018) Highspot’s platform combines sophisticated machine learning and intuitive user experience to define modern sales enablement. SiriusDecisions reports, “65 percent of content produced by marketing for use by sales is never utilized.” Highspot is uniting sales and marketing in delivering personal, relevant customer conversations. The gap between sales and marketing is a decades-old challenge that traditional technologies have failed to reconcile. Hundreds of companies are using the Highspot platform to empower customer-facing teams and partners, elevate the customer experience, and ultimately, accelerate revenue growth. Highspot’s revenue, customer base, existing customer expansion and employee count are all more than doubling year-over-year. The investment will fuel Highspot’s global expansion and further extend its technology leadership in the sales enablement category. ICONIQ Capital led the round, with participation from new investor Sapphire Ventures and all existing investors including Madrona Venture Group, OpenView, Salesforce Ventures and Shasta Ventures. SEATTLE, J– Highspot, the highest customer-rated sales enablement platform, today announced it has secured $60 million in Series D funding. Technology Leader in Burgeoning Sales Enablement Category Is More Than Doubling Across Key Business Metrics ![]()
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